Affordable Google Ads Campaigns For Startups
Reaching your target audience through online advertising doesn’t have to cost a fortune. Affordable Google Ads Campaigns can benefit from using Google Ads for a fraction of the cost of more established competitors with bigger marketing budgets.
When it comes to implementing Google Ads for your startup, a few smart strategies can go a long way toward making the most of your marketing dollars. In this article, we explore some of our favorite cost-effective Google Ads strategies designed specifically for startups.
Organize Your Campaigns Based on Goals and Themes
Keeping your campaigns organized by goals and themes allows you to allocate your budget effectively. You can then create ad groups that focus on tightly themed keywords that align with the intent of your audience’s searches. This helps improve your Quality Score, resulting in lower costs-per-click.
Utilize Location Targeting
You can also minimize the amount of time your ads are active by targeting your campaign to searchers in specific geographic areas, ensuring your ad only appears when it has a chance to be seen and clicked. This is especially useful if your business is local and you only want to attract customers in your immediate vicinity.
Be sure to set a monthly budget and stick to it! Google analyzes daily search traffic and will adjust your bids accordingly, so sometimes it may seem like you’re running out of budget. However, if your campaign is managed properly you shouldn’t have to tinker with your daily limits often.